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The Standards for Technology in Automotive Retail (STAR), the leading automotive IT standards organization, announced the election of its 2026 Board of Directors and Officers. The Board consists of three representatives elected from its member organizations of technology providers- including Dealer Management Systems (DMS) organizations, three representing its retail dealership members and dealer associations, and three from its membership of automotive manufacturers.  

Presented by PDI Technologies

Presented by PDI Technologies

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added CI&T, a global partner for tech-integrated business solutions, to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships.

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added DealerBuilt to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships. DealerBuilt has joined STAR as an Associate Member organization. Associate Members are nonvoting members of STAR and are ineligible to participate on its Board of Directors; however, they are actively involved in STAR’s various technical workgroups. 

Presented by PDI Technologies

STAR (Standards for Technology in Automotive Retail) today released its first AI Governance whitepaper designed specifically for franchised automobile dealers. The resource explains how AI—from machine learning to generative and conversational tools—is currently reshaping dealership sales, service, inventory, and customer experience. STAR’s AI Governance Guidance also provides clear guardrails to deploy AI responsibly in retail automotive. 

View and Download: A STAR Whitepaper for Franchised Automobile Dealers

The Standards for Technology in Automotive Retail (STAR) today announced the publication of its groundbreaking Automotive Retail Domain Model; a comprehensive and unified data architecture designed to both modernize and standardize data exchange across the automotive retail industry. 

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added Sailfish Software to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships. Sailfish Software is STAR’s latest Associate Member organization- a distinction reserved solely for start-up or nonprofit organizations. Associate Members are nonvoting members or STAR and ineligible to run for its Board of Directors.