Archives of Press

At STAR, we publish several major and minor releases throughout the year. To provide greater visibility into the innovation and collaboration taking place across our member community, we are beginning a monthly release update series. 

STAR (Standards for Technology in Automotive Retail) announced today the release of its AI Governance playbook and compliance roadmap for retail automotive. Available in STAR’s AI Governance Guidelines, it translates responsible AI principles into practical steps: clear policies and strategy, strong data management, rigorous risk and security controls, legal/compliance awareness, staff training, as well as continuous monitoring and improvement. The practical compliance roadmap helps dealers align with U.S. consumer protection and privacy rules and track international developments like the EU AI Act. The approach emphasizes fairness, transparency, and rigorous vendor due diligence. 

The Standards for Technology in Automotive Retail (STAR), the leading automotive IT standards organization, announced the election of its 2026 Board of Directors and Officers. The Board consists of three representatives elected from its member organizations of technology providers- including Dealer Management Systems (DMS) organizations, three representing its retail dealership members and dealer associations, and three from its membership of automotive manufacturers.  

Presented by PDI Technologies

Presented by PDI Technologies

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added CI&T, a global partner for tech-integrated business solutions, to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships.

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added DealerBuilt to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships. DealerBuilt has joined STAR as an Associate Member organization. Associate Members are nonvoting members of STAR and are ineligible to participate on its Board of Directors; however, they are actively involved in STAR’s various technical workgroups. 

Presented by PDI Technologies

STAR (Standards for Technology in Automotive Retail) today released its first AI Governance whitepaper designed specifically for franchised automobile dealers. The resource explains how AI—from machine learning to generative and conversational tools—is currently reshaping dealership sales, service, inventory, and customer experience. STAR’s AI Governance Guidance also provides clear guardrails to deploy AI responsibly in retail automotive. 

View and Download: A STAR Whitepaper for Franchised Automobile Dealers