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The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added Pinewood.AI, a leading cloud-based full-service technology provider to automotive retailers and original equipment manufacturers (OEMs), technology providers, and retail automotive dealerships. 

The automotive industry continues to rapidly evolve, with increasing demand for better data A Cross-The Retail Delivery Report was released earlier this week.  This milestone would not have been possible without strong collaboration across the STAR community. OEM members worked closely with STAR’s team on real-world Retail Delivery Report use cases that deliver beyond theoretical—but are instead practical, tested, and ready for adoption.  

The automotive industry continues to rapidly evolve, with increasing demand for better data A Cross-Domain Effort  Adding RDR to the STAR Domain Model was a significant, cross-functional effort. It represents one of the most comprehensive integrations within the retail domain model to date.

The automotive industry continues to rapidly evolve, with increasing demand for better data transparency, streamlined processes, and seamless cross-system integrations. STAR is committed to helping the industry meet these demands through standardized, modern, and scalable solutions.

The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added QoreAI to its growing membership of automotive manufacturers, technology providers, and retail automotive dealerships. QoreAI is STAR’s latest Associate Member organization. Associate Members are nonvoting members of STAR and are ineligible to participate on its Board of Directors; however, they are actively involved in STAR’s various technical work groups. 

At STAR, we publish several major and minor releases throughout the year. To provide greater visibility into the innovation and collaboration taking place across our member community, we are beginning a monthly release update series. 

STAR (Standards for Technology in Automotive Retail) announced today the release of its AI Governance playbook and compliance roadmap for retail automotive. Available in STAR’s AI Governance Guidelines, it translates responsible AI principles into practical steps: clear policies and strategy, strong data management, rigorous risk and security controls, legal/compliance awareness, staff training, as well as continuous monitoring and improvement. The practical compliance roadmap helps dealers align with U.S. consumer protection and privacy rules and track international developments like the EU AI Act. The approach emphasizes fairness, transparency, and rigorous vendor due diligence. 

The Standards for Technology in Automotive Retail (STAR), the leading automotive IT standards organization, announced the election of its 2026 Board of Directors and Officers. The Board consists of three representatives elected from its member organizations of technology providers- including Dealer Management Systems (DMS) organizations, three representing its retail dealership members and dealer associations, and three from its membership of automotive manufacturers.  

Presented by PDI Technologies

Presented by PDI Technologies