The automotive industry continues to rapidly evolve, with increasing demand for better data transparency, streamlined processes, and seamless cross-system integrations. STAR is committed to helping the industry meet these demands through standardized, modern, and scalable solutions.
Today a major milestone has been reached: The Retail Delivery Report (RDR) API and associated schema elements are now part of STAR’s Domain Model for Automotive Retail.
What is the Retail Delivery Report (RDR)?
The Retail Delivery Report is a critical process in the automotive ecosystem. It captures and communicates the final step of the vehicle sales lifecycle—when a vehicle is officially delivered to a customer.
This process impacts multiple stakeholders, including:
- OEMs
- Dealer Principals
- Dealer Management Systems (DMS providers)
- Third-party service providers
Accurate and timely RDR data ensures:
- Proper vehicle registration and warranty activation
- Incentive and rebate processing
- Compliance and reporting accuracy
- Improved customer experience
The RDR’s inclusion in STAR’s Domain Model represents one of the most significant integrations within the automotive retail domain model yet. To learn more about STAR’s Retail Delivery Report, or become a member, contact Steve Zadoorian, STAR’s Executive Director, at: steve@starstandard.org.
