- How to increase membership, revenue and participation.
- What direction should STAR move? Continue down a technical path or possible change the approach to business type services.
- Should the standards be “sold”, or remain an Open Standard.
- It is imperative that the “third party” service providers see value in STAR, and are enticed to join.
Guest speaker Shuvo Bhattacharjee from SAE presented an opportunity to develop a standard integration that would help dealers and OEM’s support the customer at an exceptionally high level by communicating diagnostic information from a vehicle directly to a dealership. This was well received by member OEM representatives.
There were many more ideas and discussions – many with merit and spirit.
Keynote speaker Chuck Allen presented many lesson’s learned from his involvement with HR-XML consortium and shared many lessons learned from working in and with other standards organizations.
At the end of the day the important take-away from this meeting: Member’s are confident that STAR is a valuable organization with much work to do, and effectively will thrive and survive as technology evolves within the Automotive Industry. There are many opportunities to “build the better mousetrap”, and STAR should lead the way.
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