Sailfish Software is STAR’s latest Associate Member organization
MCLEAN, Va., January 22, 2026– The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced that it has added Sailfish Software to its growing membership compiled of automotive manufacturers, technology providers, and retail automotive dealerships. Sailfish Software is STAR’s latest Associate Member organization- a distinction reserved solely for start-up or nonprofit organizations. Associate Members are nonvoting members or STAR and ineligible to run for its Board of Directors.
“Having been an active member of STAR since its founding through our prior company, Auto/Mate Dealership Management Systems, we understand the value that a strong, vibrant standards organization brings to our industry—and, more importantly, to our shared customers,” said Larry Colson, Founder of Sailfish Software.
“We started Sailfish Software to address unique challenges faced by dealers that are not well served by traditional DMS providers. Our first product, ProScribe, is focused on bringing the benefits of AI to the repair order write-up process. Through our experience in more than 1,700 service shops over the years, we observed that write-ups are a critical, customer-facing touchpoint in need of consistent, industry-wide improvement.”
“We are excited to see the continued support for STAR from Larry and his team. For startups especially, the value proposition of a well standardized industry cannot be overstated. Building new software products to STAR Standards will ease product adoption, especially with the implementation of STAR’s new JSON and API products. We hope Sailfish’s example helps spur other automotive startups to consider a membership with STAR”, noted JP Garvey, Chairman of STAR and Dealer Principal of the Garvey Automotive Group.
About Sailfish Software
Sailfish Software’s first product, ProScribe, is an AI-powered repair-order write-up tool built specifically for automotive dealership service departments. Designed and developed by former members of the Auto/Mate DMS management team, ProScribe helps technicians and advisors produce higher-quality, OEM-ready complaint/cause/correction documentation in seconds. Dealers use ProScribe to speed up warranty approvals, reduce rejected claims, and boost CSI with clearer communication and more consistent repair documentation. Transform your service lane efficiency with smart, professional write-ups – every time. https://www.SailfishSoftware.com
About STAR
Standards for Technology in Automotive Retail (STAR) is a nonprofit organization whose members include dealers, original equipment manufacturers, retail system providers, and automotive-related industry organizations. STAR uses non-proprietary technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities. Collectively, STAR develops industry standards and emerging technologies for the benefit of retail automotive dealers. Incorporated in 2001, STAR defines industry standards for automotive retail, standard architecture that supports global data interoperability, and standardizes the dealership IT infrastructure. To learn more about joining STAR, please visit starstandard.org or follow the latest updates on LinkedIn.
