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What is STAR?
Let us tell you who we are and what we do.

Meet the Members of STAR
Get to Know the Leaders in Automotive

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A world where the automotive retail experience is enabled through secure, reliable and efficient use of data. Our mission is to enable the secure exchange of auto retail data using open standards.

Meet The Standard

Standards for Technology in Automotive Retail (STAR) is a nonprofit, dues-paying organization whose members include dealers, manufacturers, retail system providers, and automotive-related industry organizations.

The goal of STAR is to use non-proprietary technology (IT)standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities.
What Is STAR?

Standards for Technology in Automotive Retail (STAR) is a nonprofit, dues-paying organization whose members include dealers, manufacturers, business system providers, and automotive related industry organizations.

STAR’s original charter was to support the retail automotive industry, however in recent years it has expanded its support effectively demonstrating value in related industries including:

• Marine
• Medium & Heavy-duty Trucks
• Powersports
• Construction Equipment
How We Work

STAR releases a new version of the STAR Standards on a yearly basis. New content and changes are decided on by representatives of STAR's current member organizations.

In addition to expanding related- industry support, STAR has also grown from a US-centric organization to a global solution supporting:

• Asia-Pacific
• Canada
• Central America
• South America
• Europe


As STAR's community continues to expand and evolve so does its requirements base. With a strong commitment to community and to agility, STAR will continue to adapt and advance to meet the changing needs of its users.

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Why Join STAR

As a member of STAR, you will have the opportunity to help develop voluntary industry information technology (IT) standards, which can improve the operational performance, effectiveness, timeliness and competitiveness of your company and it’s business partners..


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