Standards for Technology in Automotive Retail
There are many benefits for dealers from the migration to Internet-based applications and the use of common standards across OEMs. Many of them, however, are dependent on two factors:
Business-class Internet connection.
Good standards-based network design.
Dealers are encouraged to review their Internet connection as well as the overall network design in order to maximize these benefits:
Benefits of Internet Migration.
Better understanding and more control over network design.
Ability to select from a larger pool of technology vendors.
Long-term reduction in network complexity.
Use of open standards - not dedicated-OEM infrastructure, but flexible Internet infrastructure that is open to other OEMs and consistent with the National Automobile Dealers Association (NADA).
Potential lower cost through reduced complexity and redundancy.
Allows access to web-based applications.
Increased speed of new application upgrade and deployment.
Enables dealership personnel to access any application from any PC in the dealership.
Enables public Internet access from all points of the dealership.
Facilitates data sharing within the dealership.
Increased potential for interaction with partners and customers.
To provide continuity over time, OEMs will create a governance body to ensure that all additions are in accordance with these agreed-upon standards.