Standards for Technology in Automotive Retail
Multimedia content can be delivered via the Internet, or by more traditional methods such as CDs and DVDs.
DVD video offers high quality full motion video in a standard format which can be viewed with a standard player and television. Multimedia CD/DVD can be played on most personal computers and may be used for video as well as any type of multimedia content which can be delivered online, These formats are portable for convenient viewing at different places at any time, but interactivity is limited. Delivery can take days or weeks via “snail mail” or shipping companies. Content distributed in this manner can become stale and updates may not be timely. This delivery method is more feasible at lower volumes.
More and more frequently, multimedia content is being delivered via the internet in an ever-increasing list of ways, including public web sites, dealer portals, blogs, social media sites, and chat rooms. Online content can be accessed by a desktop PC for on demand viewing or downloaded locally for later viewing. Access is available anywhere at anytime subject to the constraints of the viewer’s Internet Service Provider (ISP) and/or Local Area Network (LAN) and the owner of the content. Control can be added to allow authorized users to access the appropriate content from a store location. A great deal of interactivity can be achieved with Internet technologies. Content can be fresh with timely updates but this method can be bandwidth intensive for the viewer’s local area network. Bandwidth consumption is relative to video quality and number of concurrent users on the same network. Open solution cache devices may help control overall bandwidth consumption by temporarily storing content locally.