The STAR eXchange

1. How to increase membership, revenue and participation.
2. What direction should STAR move? Continue down a technical path or possible change the approach to business type services.
3. Should the standards be “sold”, or remain an Open Standard.
4. It is imperative that the “third party” service providers see value in STAR, and are enticed to join.

Guest speaker Shuvo Bhattacharjee from SAE presented an opportunity to develop a standard integration that would help dealers and OEM’s support the customer at an exceptionally high level by communicating diagnostic information from a vehicle directly to a dealership. This was well received by member OEM representatives.

There were many more ideas and discussions – many with merit and spirit.

Keynote speaker Chuck Allen presented many lesson’s learned from his involvement with HR-XML consortium and shared many lessons learned from working in and with other standards organizations.
At the end of the day the important take-away from this meeting: Member’s are confident that STAR is a valuable organization with much work to do, and effectively will thrive and survive as technology evolves within the Automotive Industry. There are many opportunities to “build the better mousetrap”, and STAR should lead the way.

“STAR is moving forward-STAR is not done!” – that was the main message that was resonating from the STAR Members that were in attendance at the Feb 11th 2010 STAR Meeting.  The comments shared from the STAR Members in attendance at the meeting is a testament to STAR that its members believe in STAR, have seen its value, have experienced the benefits and have realized that STAR is Technology Dedicated to Business Efficiency!  Hearing these comments from the membership community is  a strong show of the value, benefits, effectiveness and work of the STAR Organization!  The STAR Members showed their unwavering support, dedication and participation of the STAR Organization despite the struggles that many of them have faced in the past year.  There are many new and improved projects that were discussed at the meeting – as they say…’our work here is never done!’

The STAR Steering Committee made it clear that STAR has strong goals & projects set for the next couple of years.  The STAR Steering Committee conducted an Open Discussion Forum and shared ideas and asked questions of the members.  This sparked great comments, ideas, discussions from the Members!  The STAR Members spoke…and the STAR Steering Committee listened intently…

Stayed tuned…its going to be a great year for STAR and its Member Community!

STAR will be hosting it’s upcoming Winter/Spring General Session in nice and warm Orlando Florida.   As I write this entry we just were slammed with a nice winter storm which pretty much shut the east coast down.   So those heading to the NADA convention will enjoy a much needed reprieve from winter’s grasp.    As they are doing so, and since spring is right around the corner here is some food for thought.

Where should STAR as an organization go for the next several years?   Some may think we have done all that we can and there is nothing left to do.  However, the only thing that is constant in the universe is change.   Some will argue that the speed of light is constant, but that is a nit pick.   While many of the data standards are fairly mature, there are still areas in the Dealership’s business process we do not address, or have not addressed well.

One area that is growing and needs some help in standardization is the growing need for add-on provider integration with the main dealership system.  In some ways there has been resistance to providing a common approach to allowing these add on providers to connect.  Valid concerns about network bandwidth, and security have been used as reasons to limit availability.   Network bandwidth increases over the years, and with recent changes to the STAR Web Services 4.0 specification the security aspect should be addressed.

The OEM and Dealership Management System providers can leaverage the same STAR Web Service specification that they use for communication with each other to allow third party providers to connect to their system.   By leveraging this they are making it easier for more providers that they certify for connection, to be used by the dealership.   A third party provider may have more than one dealership management system to connect with, and by leveraging a common industry standard transport, it can make it easier for all involved.

Prior versions of the STAR Web Service specification left too much open for interpretation.  The new version due in May for general use, address this by specifying a minimum level of interoperability that all implementations must support.   It also updates to the latest Web Service specifications supported by implementation frameworks.     The security aspect leverages industry standards like WS-Security and Digital Certificate Authentication, giving the service provider that needed level of authentication to know who is accessing the system and when.

Service providers can and should be allowed to provide certification into their system, but the starting point for the transport and gate way should be a common industry standard like STAR’s Web Service specification.   In the long run, it is about keeping the dealers happy, and giving them secure access to their data to work with the applications they choose to run their business.   After all if the Dealer is happy, everybody is happy.

If you are going to the STAR General Session and have other ideas for discussion, please feel free to bring those up during the General Topics discussion section in the afternoon on February 11.  Oh and make sure you stop by the STAR booth to say High and show your support for the organization.